Goodbye nervousness, hello calmness
Full of energy, without coffee!
What you really want is full energy and concentration. No ups and downs, no dependency and no overwhelming tiredness. Coffee is not the way to go. You need our Matcha!
- Matcha provides long-lasting energy – perfect for work, sports & family adventures
- Unlike coffee, it has a calming effect without causing nervousness or stomach upset.
Directly from the tea field into your cup
From Japan with love
Matcha is only genuine from Japan! Our green tea is the result of decades of dedication and traditional craftsmanship by experienced tea farmers.
- We source our tea directly from the best tea fields in Japan, where it is grown with love and care.
- No matter how you want to enjoy it: our tea is an experience.
Our philosophy
Japan's virtues as a model
Japanese virtues such as reliability, respect, politeness and honesty are the foundation of our actions - people are always the focus.
- Our goal is to convince as many people as possible of a healthy coffee alternative that we ourselves would no longer want to be without.
- Let yourself be enchanted by the magic of Matcha! #MatchaMagic
Buy Matcha Tea
The right answers to your questions.
Matcha is a top-class superfood that provides you with high-quality ingredients such as antioxidants, amino acids and vitamins. Matcha Magic specializes in the development of high-quality organic matcha products.
We import our tea directly from Japan and, thanks to our long-standing business relationships with local organic tea farmers, we can guarantee you excellent quality at fair prices. If you want to buy Matcha tea, you will certainly find what you are looking for in our online shop, as we have a diverse range.
Are you wondering what is important when buying Matcha tea?
On this page we have summarized everything you need to know about the origin, production and storage as well as the quality differences and the different variants and uses :
Matcha is green tea ground into a fine powder that originates in Japan and is used in the Japanese tea ceremony. The tea has a strong color and a good taste. The tea has recently become a trendy drink. However, it can not only be drunk neat, but is also suitable for cooking and baking. Similar to coffee, the tea can be drunk in various variations, for example as a matcha latte.
Unfortunately, there are now many suppliers who buy cheap, low-quality matcha tea and then resell it cheaply. To ensure you enjoy your tea, you should pay attention to the following things:
Origin and production - important aspects when buying Matcha tea
If you want to buy matcha tea, the origin and production play an important role. When buying matcha tea, you will make a good decision by buying a tea that is 100 percent organic and comes exclusively from Japan , because you can rely on a long tradition and expertise in cultivation as well as quality. With organic qualities, consistent care is taken to ensure that the tea fields are cultivated without pesticides, herbicides or genetic engineering. The tea is picked and processed under the strictest biological supervision. To avoid any loss of quality, attention is paid to short processing routes.
Matcha Magic tea is therefore completely free of harmful substances. This is particularly important because when you enjoy Matcha tea you do not use a tea bag, but rather consume the entire tea leaf (more precisely the leaf flesh) in finely ground form. Only the youngest leaves are used to produce the finest green tea powder of high quality. They are still picked by hand. Precisely because quality is our highest priority, you will only find high-quality organic Matcha from Japan in our range.
In our opinion, quality should be the main focus when buying Matcha tea. Since the term "Matcha" is not a protected term and only means "ground tea", you should make sure that if it says Matcha on the label, it really does contain good Matcha. Differences in the quality of tea arise, for example, from the growing region and the time of picking.
For high-quality matcha, which is particularly suitable for a tea ceremony, you should make sure that the matcha tea comes from an early picking, because then only the fresh, young tea leaves were used for the tea. It then has a more intense and aromatic taste and is less bitter. The degree of shading also has a decisive influence on the quality.
Shading promotes the accumulation of various ingredients such as chlorophyll or theine and has a positive effect on the taste. The more shaded the tea is, the more aromatic its taste and the more intense its color .
The taste and quality are also determined by the processing and storage. If the tea is quickly packed in an airtight container, oxidation by atmospheric oxygen can be avoided, which causes the tea to quickly lose quality.
If you want to buy Matcha tea and look around a bit, you will quickly notice that not all Matcha is the same. The tea differs not only in its quality, but also in its intended use.
If you value pure enjoyment, then you should buy Matcha tea, which is offered in the highest quality and, thanks to its fine taste nuances, is particularly suitable for drinking pure as a tea .
Depending on your personal taste, you can choose from different flavors of tea. For example, if you didn't like green tea because you always found the taste too bitter, you can convince yourself of the opposite with Matcha and buy organic Matcha tea, which is a little milder and gentler in taste.
For pure enjoyment, we recommend our teas from the sun-drenched Japanese prefecture of Kagoshima, which is known for the extremely high quality of its organic matcha:
- Matcha Gourmet: Aromatic and slightly bitter taste nuances with balanced green coloring
- Matcha Samurai: Intense, sweet note and jade green color
- Matcha Tenno: fresh, soft, slightly sweet note and deep green, balanced color
- Matcha Horizon: gently sweet note and intense, deep green color
The above variants are particularly suitable for pure enjoyment as Koicha (green mocha, where the tea is infused with approx. 50ml of water) or Usucha (the slightly milder variant with more than 200ml of water)
Finally, you can also buy matcha tea that is especially suitable for cooking and baking . We particularly recommend qualities that have a more intense taste and also offer good value for money.
Our Matcha teas from the Japanese prefecture of Aishi are particularly suitable for use in the kitchen due to their strong and intense flavour. With just a few grams you can give dishes the typical Matcha aroma and the bright green Matcha green when cooking and baking. We recommend:
- Matcha X: Intense green tea flavor
- Matcha Zen: Aromatic, bitter green tea flavor
These variants are suitable for stirring into quark and yoghurt, for preparing ice cream, for savory dishes, but also for cookies and other pastries .
You can find recipes in our Matcha Recipes Blog . Here we show you, for example, how to bake delicious Matcha cookies or a tasty Matcha cheesecake with a biscuit base. In addition to unusual recipe ideas such as "French Matcha Crepes with Strawberry Quark and Chia Seeds", you will also find simple recipes for a Matcha Chia Pudding or a delicious Matcha Iced Tea.
You can also buy matcha tea, which is suitable for mixing drinks such as matcha lattes, milkshakes, smoothies and fruit juices.
For this we particularly recommend our Matcha Gourmet, which stands out due to its strong, bitter and aromatic taste. This Matcha comes from the Japanese prefecture of Aishi and gives warm and cold mixed drinks the typical Matcha aroma with just 1-2 grams.
To ensure you are really satisfied with your tea, you should not only buy the right matcha tea, but also store it properly . This is the only way to prevent the tea from losing its aroma and ingredients.
If the tea is well sealed and stored in the refrigerator, it will stay fresh and last longer. In our online shop you can buy Matcha tea that is in aroma-protective packaging and is therefore well protected against any loss of quality.